Define your personal brand. Don’t let it define you.

It’s easy to get pigeonholed by what you think your brand SHOULD be. Don’t let that happen.

Change is natural and normal

It might seem like a quick shift from one idea to a completely new idea might alienate your audience, but that shift is actually okay, because you want your audience to be people who have a genuine interest in you and your brand. If they are true advocates, then explaining to them the reason behind the shift in content or rebranding will help them understand your process better and not cause them to feel as alienated as they would if you just jump ship from your original mission to a completely new niche or space.

Maintain a relationship with your audience

Along with establishing a personal brand, the idea is to build a relationship with your audience that is based on trust and intention to add value to them. Some people will be captivated by your voice, style and authenticity even if they don’t have much interest in the product you’re selling, but they still want to be your advocate anyways.

Be transparent

Having a personal brand can be extremely strenuous. Putting yourself out there and having to be “on” for your audience is not an easy task, so when you feel as though your interests or your attention might be drifting elsewhere, just be honest. It’s very likely that they’ll support and respect the honesty and if they’re true fans of you as a person (the entire point of building a personal brand) than they will continue to support you even as you take on new projects and explore other outlets.

Occasional writer, and serial project-starter/abandoner. I have a lot of feelings. I also have a newsletter: sarahaboulhosn.com/newsletter

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